Welcome back, friends!
Okay. So now I quit everything else I was doing to go full time into my bridal hair business. I decided to invest in WeddingWire (a wedding planning website) for the year, and it was about $1200 for the whole year. This felt like a HUGE risk to take, but I borrowed money from our family savings and hoped that it would work.
Well guess what?? It did! My business doubled the first year, and more than tripled the second year. I made my money back right away!
The other big investment I made that first year was taking an advanced updo course. I had been self taught before going to Aveda, and then learned some new skills at Aveda, but was really hoping to hone in my skills so I would feel ready to take on brides every week. I flew out to TonI and Guy Academy in California to take an advanced updo course, and it was SO MUCH FUN. Aside from being fun though, I realized that I did know what I was doing. Everyone around me was really struggling with the basics and didn't have a lot of previous updo experience. I looked around and realized that I actually was gifted in updos, and I did know what I was doing! (This isn't to say there isn't always more to learn! I just found that I did already have the skills to start the job I had dreamed of.) Being in that class gave me the confidence I needed to go back to my city and jump in with two feet into the wedding industry.
Everything changed from then on. I was able to use some of the money I made the first year to reinvest in more advertising, therefore getting more weddings the following year. I partnered with a makeup artist to provide that as a service as well. (More details on partnering with other freelancers and growing a team next month!!) I was able to stay busy every weekend with weddings, and my updo skills got better and better because I was doing exponentially more updos than I had ever done!
Here's the thing, not only was I LOVING doing weddings every weekend, but I also started to experience FREEDOM in my work life. I no longer was tied a schedule, to a commission structure, to selling products....and I actually had time to do other things I loved as well.
It is a beautiful gift to be able to wake up in the morning and actually be excited to go do your job. I love waking up early, going to my favorite coffee shop, and then driving in the sunrise to a wedding venue to to updos all morning-and then I get paid! That is crazy to me. How do I get to do what I love and get paid and have work/life balance??? It is such a gift, and every single day I am thankful.
Here was the challenge-I found it to be hard to find community and hard to get my questions answered. That's why I created this space-so I can share relevant information in growing and building a bridal business. There are so many things to think about-from websites to SEO to advertising to pricing to taxes....the list goes on.
Stay with me and I promise to give you all of the valuable information you need, and please reach out with topic ideas and questions you struggle with!
If you are already have a bridal biz, stick around for a great community and lots of support and resources! And as always, I'd love to hear your story too! Hit reply and share your journey with me!!
Thanks for being here,